Google Chrome SSL Warning 2018

October 18, 2017

Are you ready for 2018?

This is an important update applicable to both SEO and PPC. Google Chrome will soon (January 2018) be marking ALL non-secure pages as ‘Not Secure’ if you have any password fields or credit card fields present on a non-secure page on your website.

As I write this, approx 90% of websites do NOT yet have an SSL certificate (making your website https://)

Are you one of the 90%?

People are becoming more web-savvy these days, and visiting a website which triggers the ‘not secure’ label in the URL bar should send off the warning sirens to most. This will negatively affect the bounce rate of visitors, which would lead to lesser performing AdWords campaigns and potentially lower rankings in the search engine results.

So now, more than ever, it is vital that your website uses the HTTPS security. If your site isn’t secure, don’t be surprised if your rankings and traffic begins to decrease over time as this is fully rolled out.

In case you’re not familiar with SSL, it’s a type of encryption which prevents any communications between the visitor and the site from being read or forged by a 3rd party.

So, in other words, visitors on SSL secured sites are protected from hackers trying to their steal passwords or credit card data.

This is why you MUST add SSL certificates to any of your websites not currently secured with them.

In fact, it is believed that if your site gets hacked and you do NOT have an SSL certificate in place, and you have customers details, you could face legal consequences!

Not only that, but Google has stated that they will start ranking websites higher that DO have an SSL in place.

Do Not Ignore Google!

Ignore this warning at your peril, because visitors arriving at non-secured sites via the Chrome browser will begin seeing ‘Not Secure’ in their browser!

And when they do, they won’t be sticking around long enough to enter their passwords. And they’ll be even less likely to enter their credit card information!

Which means income from your non-SSL secured sites is about to take a significant hit.

And if you think for a moment you can ignore this warning because few visitors use the Chrome browser, think again.

Chrome is reported as by far the most popular browser [from 55% to 63%] by a number of sources…

So, is your site https yet? 


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