Now do you see why it is vital that your SEO is in place and having maximum effect?
So, how do you address these problems?
The key is to stay updated on the criteria the major search engines use to determine how your website fits into the searches being conducted. Keep your site updated regularly, so Google knows that it has not been abandoned. Most importantly, make use of Google’s reporting features to learn where improvements are necessary, and your site will remain on top. These are only a few minor things to do. There are over 200 ranking factors that decide where Google sees your website should rank.
Google has made a promise to its shareholders that it will give the most relevant results every time someone makes a search. Therefore relevance is a huge ranking factor.
Is your website as relevant as it should be?